Londis is a chain of convenience store franchises operating in Ireland. The stores form a symbol group and are all owned on a franchise basis. The parent company for Londis Ireland is BWG Foods.
In 2014 I was asked to manage the social media accounts for Londis stores in Dublin and Meath. The franchise base were receiving information for sales and individual promotions but they were not fit for purpose for social media updates.
I created and managed the social media schedules ensuring that specific promotions were sent out on time and also put together campaigns to promote Hallmark days such as Valentine’s Day, Easter and Christmas.
The results of the campaigns saw an increase in footfall in all of the stores and a huge up-sell on products that would normally remain on shelves for long periods.