While I was at Arcadia Group during the 1990s I did a lot of work for Debenhams, one of the main UK department stores.
The work mainly involved in-store promotions as well as a number of one off projects for their flagship store on Oxford Street in London. The largest one off project was the design and implementation of a new brand identity for the first internet cafe in London, called interc@fe.
The project included branding for the cafe itself including the external facia as well as internal graphics for the fixtures and fittings. At the end of the project there was a huge launch event with Laura Bailey opening the cafe.