Commtech is an independent ICT distributor that represents a wide range of vendor partners spanning leading global brands and emerging vendors.
The global brands include Dell EMC, Pure Storage and Rubrik.
The previous corporate identity below had been in use for 7 years and was due an update. In this day and age with technology advancements and an increased change in designs and trends logos can become outdated very quickly.
The new design uses a strong logotype and drops the ‘Innovative Solutions’ tagline. The rationale for this was to focus on the name of Commtech and introduce specific campaign led taglines depending on the types of technology promoted.
The final logo has been applied across all areas of the business including website, stationery and social media platforms.